My mission is to design smarter products for the web.
I'm an expert in information architecture, interaction design, prototyping, qualitative and quantitative user research, product strategy and social media psychology.
- Oct 2008 – Present
Product Designer | Google, Zürich and New York
Leading the design of new and existing Google products and features, from the basic concept to the final visual design. Create high level and/or detailed storyboards, mockups and prototypes to effectively communicate interaction and design ideas. Work closely with designers, researchers, product managers and engineers to develop highly useable products for millions of users.
- Mar 2005 – Oct 2008
Interaction Designer and Product Manager | Cmsbox LLC, Bern
Devised and produced the eponymous web content management system. Managed the design, marketing and production teams and successfully directed the entire product lifecycle: vision, requirements, user interface design and development, documentation, business model, brand strategy, marketing concept, website, production and customer support.
- Sept 2003 – Aug 2006
Research Assistant | Department of Media Psychology, University of Bern
Conducted several studies on usage, effects and design of new media. Held seminars and lectures in social psychology, quantitative methods, statistics and usability. Supervised student research projects and co-authored a textbook on media psychology. Helped to organize multiple conferences and implemented a scientific online journal for eye movement research.
- Oct 2001 – Feb 2005
Usability Analyst and Information Architect | Swisscom Innovations, Bern
Established and promoted one of the first usability labs in Switzerland. Conducted usability tests and user needs studies for internal and external products. Evaluated quantitative and qualitative data and derived actionable recommendations to improve the usability of digital products. Directed design studies for new products and innovative interaction models.
- 2001 – 2006
Studies in Cognitive Psychology | University of Bern, Switzerland
Major in Social and Media Psychology. Minor in Neuropsychology and Philosophy.
- 1999 – 2001
B.A. in General Psychology | University of Bern, Switzerland
- 1991 – 1996
Teachers Training College | Staatliches Lehrerseminar Thun, Switzerland
- 2008 – Present
Founder and Owner | Ginetta LLC
Started as an experiment, the Ginetta Web/Design Studio is now one of the leading user experience agencies in Switzerland. Ginetta provides user centered design services to small and large clients like Doodle, Swiss Post, University of Basel and Mettler Toledo. Ginetta offices are located in Zürich and Bern. http://ginetta.ch
- 2005 – 2012
Founder and Partner | Cmsbox LLC
Cmsbox™ is a cutting-edge web content management system for small and medium enterprises. The application features an easy-to-use, yet powerful and flexible layout engine that enables users to create and edit content directly on the website. Cmsbox™ has been awarded with the "Master of Swiss Web" and the "NNGroup 10 Best Application Designs". http://cmsbox.com
- 2006 – 2008
Promoter and System Developer | Journal of Eye Movement Research
The Journal of Eye Movement Research (JEMR) is a peer-reviewed scientific periodical devoted to all aspects of oculomotor functioning including methodology of eye recording, neurophysiological and cognitive models. http://jemr.org
- 2004 – 2007
Initiator and Organizer | National Conference for Students in Psychology
The National Conference for Students in Psychology (psyKo) is organized by students for students. The main goal is to provide a platform to present student research projects and connect with students from other universities. http://psyko.ch
- 1996 – 2001
Team Rider | Salomon Snowboards
Rider on the SSBA and ISF World Pro Tour Halfpipe and Big Air series. Participated in freestyle and backcountry photo sessions in Europe and New Zealand. I was sponsored by Salomon Snowboards and managed the Rookies Team in Switzerland. http://salomonsnowboard.com
Google OC Award | Laureate
RedDot Communication Design | Honorable Mention
NNGroup 10 Best Application Designs | Winner
BoSW Master of Swiss Web | Winner
European CMS-Awards | Silver in "Design"
Improving the Usability of eLearning Tools
Groner, R., Siegenthaler, E., Raess, S., Wurz, P. & Bergamin, P. (2009). Improving the Usability of eLearning Tools: The IfEL Multilevel Concept and its application to Distance Learning. Paper presented at the EADTU / ICDE 23rd World Conference, June 2009, Maastricht.
Systematical Design and Optimization of User Interfaces
Groner, R., Raess, S. & Sury, P. (2008). Usability: Systematische Gestaltung und Optimierung von Benutzerschnittstellen. In B. Batinic & M. Appel (Eds.), Medienpsychologie. Heidelberg: Springer.
Hot Coded Bread
Raess, S. (2008). Hot Coded Bread. In O. Gerstheimer (Ed.), Genie Essen/Chilli. Kassel: Werkstatt.
Raess, S., Bärtschi, S., Dambach, M., Hofer, R., Marxer, S. & Groner, R. (2003). Kommunikation im Internet. Poster presented at the 8th Congress of the Swiss Society of Psychology (SGB), Bern.
- February 2, 2010
User Experience and Application Design | Internet Briefing, Zürich
- November 17, 2009
User Centered Design for Engineers | Institute of Computer Science, University of Bern
- October 8, 2009
Advanced Usability | Institute for Human-Computer Interaction, University of Basel
- June 25, 2009
Usability by Example: Cmsbox | SW-Ergonomics Event, Zürich
- April 08, 2005
Interaction Design for Mobile Devices | Department of Design, University of the Arts Zürich
- User Experience
HTML5 / CSS3
PHP / MySQL